Blog
Google Analytics 4: lessons learned (so far)
We have a free webinar coming up at the end of July during which we’ll be updating everyone about Google Analytics 4. Register your place today.
How to audit your museum website
For many museums, their website is the most important part of their online presence. Here are some of the most effective ways you can audit a museum website.
Museum digital dashboards: What we've learned and where to begin
With museums continuing to increase their digital output, here are our tips for creating useful dashboards for showing usage and impact, for spotting issues, and identifying opportunities to make improvements.
Using website analytics to improve the ticket buying experience
Here’s how ticketing providers, web agencies and in-house teams can work together to use data to create a better ticketing buying experience.
Website analytics in museums: how each department can benefit
How different museum departments can benefit from the insights that website analytics can give. Including digital teams, online ticketing, ecommerce, education, collections, and more.
Improving data quality in Google Analytics
A brief run through some of the steps that we take on the Google Analytics accounts we work with to tidy up the data and make analysis easier.