Blog
Understand your audiences with UX research
The term ‘UX’ (User Experience) describes how a user interacts with and experiences a product, system or service. And it’s remarkably easy to get wrong. Part of the challenge is being able to identify the successes and failures of your own website, when you’re so close to it.
How to audit your museum website
For many museums, their website is the most important part of their online presence. Here are some of the most effective ways you can audit a museum website.
Using website analytics to improve the ticket buying experience
Here’s how ticketing providers, web agencies and in-house teams can work together to use data to create a better ticketing buying experience.
Google Analytics for UX research
If you're using Google Analytics for UX research then you'll quickly realise that page views don't tell the whole story. This is how you should use Google Analytics to really see what users do.