Blog
Understand your audiences with UX research
The term ‘UX’ (User Experience) describes how a user interacts with and experiences a product, system or service. And it’s remarkably easy to get wrong. Part of the challenge is being able to identify the successes and failures of your own website, when you’re so close to it.
Google Ad Grants for orchestras: how to use $10,000 on search ads
A Google Ad Grant gives orchestras $10,000 each month to spend on search ads. Find out how to make the most of your grant.
Your Universal Analytics data will be deleted in July
Google is going to delete your Universal Analytics data. Here’s how to save it.
Google Consent Mode V2 and what it means for arts organisations
If you want to use retargeting via Google Ads from March 2024 then you’ll need to be using a cookie consent banner that’s compatible with Google’s Consent Mode V2.
What we discovered about museum online collections
We started the Discovering Online Collections project to identify how audiences find and interact with digital objects from museums and galleries. The report, launched in November 23, analysed data from 50 organisations across five countries. There’s lots more to come in 2024, but here are the six initial key takeaways.
Reflections from the 2023 MCG Conference
Some of the One Further team went along to the 2023 Museum Computer Group Conference. Here are some of their thoughts.