Blog
Visualised #1: Visitor figures for UK museums and galleries
For the first entry in our Visualised series, watch the UK's museums and galleries battle it out over the years. These animated bar charts show visitor figures from 2004 to 2019.
Visualised. Our series of cultural sector data visualisations
Announcing Visualised, our new series where we’ll visualise cultural sector data, kicking off Jan 2020.
Improving data quality in Google Analytics
A brief run through some of the steps that we take on the Google Analytics accounts we work with to tidy up the data and make analysis easier.
The 80:20 Rule and Google Analytics
Three tips for getting the most from Google Analytics in the shortest time.
Google Analytics for UX research
If you're using Google Analytics for UX research then you'll quickly realise that page views don't tell the whole story. This is how you should use Google Analytics to really see what users do.
Spektrix users: How to troubleshoot your Google Analytics (plus free dashboard)
How to troubleshoot your Google Analytics account if you're using Spektrix. Use this free dashboard to find useful insights within seconds. Read more