Join the Google Ad Grant benchmarking project

We’re finding out how organisations across the arts and culture sector use Google Ad Grants.

We’re asking organisations to fill out a quick survey and share some data (via a very easy-to-use dashboard). We’ll crunch the numbers and share what we learn with everyone.

The deadline to get involved is Thursday 12 December.

Together, we’ll find out:

  • What kind of performance you should expect from your Ad Grant

  • How different organisations approach Ad Grant management

  • What organisations are promoting with their Ad Grant

  • The best strategies from across the sector

  • Other insights into what everyone else is doing

If you’re a cultural organisation (anywhere in the world) we’d love it if you took part.

It’s free and takes no time at all.

Need more convincing?

You’ll get a custom report and there are other goodies up for grabs too.

Plus, we’ll plant trees for everyone who completes the survey, and again when people share their data.*

Who’s taking part?

30+ organisations are on board so far. They include theatres, museums, galleries, and orchestras in the UK, US, Australia, and New Zealand.

They include Birmingham Hippodrome, Bristol Old Vic, Foundling Museum, Henry Moore Foundation, National Portrait Gallery, Oxford Playhouse, Shakespeare Birthplace Trust and Westminster Abbey.

* Unless this goes unexpectedly viral and hundreds of thousands of non-profits from around the world take part, in which case we might have to cap it. Good problem to have, though!

Other FAQs

  • That’s right. No purchase is required. You don’t need to sign anything.

  • You can still take part! There’s a survey which, in your case, will only take a second.

    Knowing about eligible non-profits which are not using their Ad Grant is valuable insight by itself.

  • Data and survey responses will be compiled to create a benchmark report looking at the use of Google Ad Grants across the sector.

    Your data will be used anonymously and combined with that from other organisations. This means that your organisation’s individual data will not be identifiable within the report. We’ll be identifying trends, best practice and general recommendations. We definitely won’t be calling out anyone in particular!

    We might mention your organisation’s name simply to acknowledge that you have taken part (like those mentioned on the page above).

    Also, your details won’t be used for random marketing purposes, because that would be intensely annoying.

  • Take a look below for examples of some of our earlier work, which are representative of the sort of thing we’re aiming for with the Ad Grant Benchmark Report.

    The report will use the data to form observations and recommendations. Everything will be anonymised, so there’ll be no way if anyone spotting your specific data in the results.

    We’ll make the findings publicly available (for free) so that everyone can benefit.

  • We’re a UK-based agency that supports cultural organisations with website analytics, UX, content strategy and digital marketing.

    You’re on our website. Have a look around (but please, sign up for this study first).

Our Research

  • Cultural Content Report

    How does the arts and culture sector use digital content? We surveyed 169 organisations to find out. Read more.

  • Discovering Online Collections

    We’ve gathered data from museums and galleries for a first-of-its-kind report on digital online collections. Read more.

  • Digital Impact in Museums & Galleries

    What are the best ways to support digital projects in museums and galleries? We decided to find out. Read more.