Cultural Content Report

 

How do cultural organisations plan, produce, and measure their digital content?

We surveyed 169 arts and cultural organisations from around the world to find out. The findings are presented here, revealing insights into:

  • Who’s responsible for creating difference types of content

  • The balance of in-house and outsourced production

  • The types of content that are being created

  • The challenges they face

  • How they measure the success or impact of their content

  • The lasting impact of Covid-19 on the sector

 
 

Watch the report launch

One Further’s Content Strategists, Georgina Brooke and Louise Cohen joined Chris Unitt to talk through the themes that emerged in the report.

Want more cultural sector insights?

Follow One Further on LinkedIn for more cultural content insights. We’ll be pulling out bite-size nuggets from the responses on a regular basis.

We’re planning more discussions and breakdowns of the data. Subscribe to the One Further newsletter so we can keep you in the loop.

You should also sign up to the Cultural Content newsletter for examples of great content and profiles of the people behind it.

 
 

Could we help with your digital content strategy?

Our content strategists work with cultural organisations to create digital and content strategies that help engage existing audiences, as well as build new ones.

We can assist with audits and reviews, training and workshop sessions and identifying how to match your digital activity to your organisational objectives.