The Cultural Content Report 2022

A sector-wide survey to find out the current state of content creation in the cultural sector.

Every day countless pages, posts, tweets, updates, items, videos, and resources are published by cultural organisations around the world. All with the aim of educating, entertaining, provoking, and persuading audiences.

But what happens behind the scenes?

The 2022 Cultural Content Survey explored how all that content makes it to people’s screens. The report is now available:

It’s a valuable resource for the sector, supporting the people who create digital content (on websites, social media, and elsewhere) at museums, theatres, heritage, arts and other cultural organisations.

Who we heard from

Museums and galleries including the American Museum of Natural History, the Ashmolean Museum, British Museum, Horniman Museum, Museum of Royal Worcester, and the Solomon R. Guggenheim Museum.

Performing arts organisations including Artichoke, Birmingham Hippodrome, Cheltenham Festivals, Donmar Warehouse, Kiln Theatre, London Symphony Orchestra, Midlands Arts Centre, National Theatre, and Rambert

…and many more.

What we learned

The report covers strategy, people, and content production:

• Who’s responsible for content production

• The balance of in-house and outsourced production

• The types of content that are being created

• The major challenges cultural organisations are facing with their content

• How people are measuring the success or impact of their content

• The lasting impact of Covid-19 on the sector

Sounds interesting?

About One Further

We are specialists in analytics, usability and content who help museums, theatres and cultural clients make better decisions with data. So you can see why we’re interested in this. If you have any questions then please get in touch.

Photo by Fakurian Design on Unsplash