What we've done

Museums have particular analytics challenges which we are very familiar with, having worked in this sector for over seven years.

Most of our projects are delivered for marketing and digital teams and we've worked across ticketing, membership, ecommerce, image licensing, publishing, and in-gallery interactives.

Analytics planning and implementation

Our projects cover a huge range of clients and needs, including:

• Carrying out analytics audits and fixing serious data quality issues

• Upgrading legacy website analytics

• Taking advantage of the additional functionality and flexibility of Google Tag Manager

• Working with developers to make website behaviours more easily trackable

• Developing KPIs and metrics to align with organisational and departmental objectives

• Providing marketing and ecommerce teams with clearer information about the impact of their campaigns

• Helping teams to make informed decisions around content publishing, including blogs and social media

• Ensuring compliance across issues such as GDPR and cookie compliance

Museums are the most fantastically varied organisations we could ever hope to work with and we really enjoy the unique challenges they each provide.

Dashboards and reports

We've produced a variety of reports, from simple dashboards providing departments with information about website traffic, to more advanced reports that collect and present analysis from multiple sources.

Training

Just about every project that we take on involves some degree of training. We believe that knowledge about analytics belongs with the organisation, not with outside consultants.

If you would like your team to have a better understanding of digital analytics tools such as Google Analytics and Google Tag Manager then we can deliver tailored training for you.

Ongoing support

For some of our museum clients we provide a flexible, on-demand analytics service. We can scale our support up and down so that you've got access to analytics expertise when you need it.