Digital analytics has an increasingly important role to play in the success of higher education institutions such as universities, colleges and academies.

 
 

What we can do for you

  • We provide analytics and user research training for individuals and teams. We provide both theory and practical tools you’ll be able to go away and use immediately.

    Training is tailored to your specific needs, across analytics, usability, content strategy and marketing. Your team will be more informed, more confident and more capable when it comes to data.

  • Item description

  • In short: we take care of everything. This package includes:

    Google Analytics 4 tags and settings: If you don’t already have it, we’ll set up your GA4 account from scratch. If you already have GA4, we’ll check to make sure it’s working right. We’ll then integrate your GA4 neatly with Spektrix.

    Dashboards and reports: The Google Analytics 4 interface is a little sparse when it comes to reporting. We’ll set up a set of useful reports and dashboards to give you quick, easy access to the data you need.

    Training: We want you be confident in your setup. Once everything is up and running we’ll arrange training sessions for your staff, explaining how reports work, where to find important data and demonstrating how everything fits together.

  • Deepening your understanding of your audiences will help you improve your services, website and products. Our approach to usability and audience research uncovers how people are really using your online spaces, identifying any problems and highlighting areas of opportunity.

    We make use of a wide range of usability tools and techniques. In-person and remote usability testing is combined with visitor and audience surveys, alongside heatmaps and behaviour recordings - whatever is most suitable for the project.

 

How good data helps

  • Enhance your marketing efforts, driving enrolment and helping you to understand your student and alumni audiences.

  • Clearly evidence previous successes in your funding bids and reports.

  • Provide your web designers with vital information that can be used to improve and streamline the user experience.

Data & pedagogy

Outside of marketing, our digital insights can play a role in learning design and the student experience.

Integrating tools such as Google Analytics with a learning management system such as Canvas makes it easier to identify effective teaching methods and spot areas where students need more guidance.

Why us?

Learning design

Integrated Google Analytics with Canvas LMS to help identify examples of good practice.

Created dashboards for each dept.

Marketing

Enrolment, and events. New website launch.

Training. Google Tag Manager, Google Analytics. Dashboards and reports.