“One Further brought their A-game while auditing our previous website ahead of its much-needed refresh.”
Founded in 1977 by Henry Moore and his family to encourage public appreciation of the visual arts, the Henry Moore Foundation is based in Leeds with a sculpture garden in Hertfordshire. The Foundation hosts exhibitions, supports innovative sculpture projects, and furthers research on Henry Moore’s work.
Project summary
When it came time to redesign their website in 2021, the Henry Moore Foundation wanted to make sure the new design would improve in all areas including usability, inclusivity, accessibility and Search Engine Optimisation.
One Further was brought in at an early stage to help inform the project.
What we did
We conducted detailed research ahead of the website redesign. The findings provided useful data and recommendations that contributed to the new version.
The project had several components:
Usability testing, combining moderated and unmoderated usability tests, design surveys and pop-up website surveys to assess how people were interacting with the website
Accessibility testing with a range of tools and manual checks to compare the website to the WCAG 2.1 level AA accessibility standards guidelines.
Inclusivity testing with an external consultant to look for content that might alienate people in marginalised groups.
Search Engine Optimisation testing via a technical review and competitor research.
“Collaborating with their knowledgeable team was a joy, as they expertly guided us through each phase and helped us make a case for a larger website transformation based on the data they found. These critical insights formed a key report that became the roadmap for an online transformation.”
The results
Following our recommendations, the Henry Moore Foundation began a website redesign with special consideration for usability and accessibility.
The new design launched in Q4 2022, sporting a new black and white theme with easily readable text and streamlined navigation.
Gallery
Below, on the left, is the new design with a clearer main navigation and simpler contrast. On the right is the older website for comparison.
