Hello.

If you came along to Chris’s talk at TLCC 2025 - thank you! I hope you had a good time, learned something, and maybe even won a prize.

If you couldn’t make it then no worries. There’s a good chance we’ll run it as a webinar at some point. To hear about that, One Further is on LinkedIn and we have a monthly newsletter.

You can also connect with Chris on LinkedIn and he has a popular newsletter called Cultural Digital that you might like.

Things you can use

Campaign tracking in Google Analytics

A FREE online course with a campaign link spreadsheet for you to use. Find out more and sign up here.

Google Analytics 4 Reporting Kit

We have five 50% discount codes for you to use. First come, first served.

Go to Coach: All Access and use code TLCC25 at checkout.

What the talk was about

Google Analytics can do much more than just track page views and button clicks, but only if you know how to make it dance to your tune.

This session explores how ticketing-focused custom tracking can unlock deeper insights into the buying journey, revealing where audiences hesitate, drop off, or convert. You'll discover creative, non-standard ways to capture and interpret data, helping you spot friction points and valuable opportunities for improvement that standard GA setups miss.

Whether you're looking to refine your purchase pathways or uncover hidden behaviour patterns, this talk will give you practical, advanced techniques to take your tracking beyond the basics.

Key takeaways:

• Understand how Google Analytics could be used to discover opportunities to improve the ticket-buying experience.

• Be able to spot friction points by capturing more useful, tailored data about how people actually interact with them online.

• Understand the role of custom metrics and dimensions to take their tracking beyond Google Analytics' out-of-the-box capabilities.