UPDATE: This is (obviously) an old article. We’ve left it here for reference. If you want to find out more about our GA4 services go here.

Switching to Google Analytics 4

Google have announced that they’ll be ‘sunsetting’ Universal Analytics, the previous generation of Google Analytics, on July 1, 2023. If you report on website analytics you’ll want to move over to the newer Google Analytics 4 as soon as possible.

A quick timeline:

  • July 1, 2023: Universal Analytics will no longer process new data from your website

  • Early 2024: Google have promised that you’ll be able to access your historical Universal Analytics data for at least a further six months

  • The future: At a date which has not been specified, you will no longer be able to access any of your Universal Analytics data

We’ve worked with GA4 since it was introduced in 2020. We’ve worked with long-standing clients like the British Museum, Royal Museums Greenwich, Tate, and the Victoria & Albert Museum to get them ready for the switchover.

On the performing arts front, we’ve helped BH Live, Bush Theatre, La Boite Theatre, MAST Southampton, Royal College of Music, Royal Court Theatre, and others. We’ve worked with ticketing systems like Spektrix, Tessitura and Ticketsolve.

What do you need?

Complete implementation

We’ll take care of everything from top to bottom. We’ll get you up and running with Google Analytics 4 as quickly as possible so that you can continue collecting vital analytics data. This service includes creating your new GA4 property, setting up additional event tracking plus a set of dashboards to help with your reporting.

Guidance and templates

If you’d prefer to do most of the work in-house, we can provide expert advice, resources and templates to make your life easier.

Training

If you’ve already got GA4 implemented but would like to better understand the new interface and reports, we can design bespoke training for your team.