Museums+Tech 2020: Entertaining audiences in a time of crisis

Here are the slides and links for Alix Geddes’ talk at Museums+Tech 2020.

If you manage social media profiles for a museum then there’s still time to take part in the survey.

If you have any questions you can connect with Alix on Twitter @AlixGeddes or on LinkedIn.

Entertaining audiences in a time of crisis

With the sudden pandemic and subsequent lockdown, museums were forced to close their doors to the public and focused on using their digital channels to share the objects, themes, and stories within their collections, albeit with different perspectives.

Digital content was transformed, with accessing collections from home and children’s activities at the forefront. We also saw attempts to reach online audiences with content that would amuse, entertain, and engage. Early on during the crisis, people participated in the Getty Museum Challenge (recreating artwork with objects from home), and hashtags such as #MuseumFromHome and #CuratorBattles gained traction.

What was the impact of this? What types of content did audiences flock to, and in what numbers? What trends and insights can be pulled from the data available?

Take part in the survey

There’s still time to add your organisation’s voice to this study.

Complete the survey here (it only takes a few minutes).

Just want the results?

We can send you a copy of the report when it’s ready. Send an email to alix@onefurther.com with the subject line ‘museum report’