What cultural organisations should do about Google Analytics 4

Google have announced that they’ll soon be switching off the current version of Google Analytics, known as Universal Analytics (UA). They’re recommending that people make the move over to the newer Google Analytics 4 as soon as possible.

At One Further, we’ve already worked with quite a few arts and culture organisations to get them set up with GA4. To help everyone get up to speed we’re running a webinar on Tuesday 29 March at 11am UK time.

Chris Unitt will be covering:

• What's happening and why?

• What's the deal with Google Analytics 4 - is it any good?

• Should I be looking at any other options?

• What should I do, and when?

There’ll be time for questions, too.

If you’d like to find out more about GA4 in advance of the webinar, you can read our primer article here.