Do more with your data

Data is the backbone of your digital activity, so make sure you’re doing it right. Every situation is different and we’ll adapt to what you need.

We’re able to provide a total solution, from planning and implementation to reporting and analysis. If you’re not sure what you need, let’s have a chat first.

We’ve worked with GA4 since it was introduced in 2020. Long-standing clients include the British Museum, Royal Museums Greenwich, Tate and the Victoria & Albert Museum. In the performing arts we’ve helped BH Live, Bush Theatre, La Boite Theatre, MAST Southampton, Royal College of Music and Royal Court Theatre, among others. We’ve worked with ticketing systems like Spektrix, Tessitura and Ticketsolve.

How we help

Auditing

If you’re not confident in your current analytics setup or think it needs improving, we’ll take a closer look and make recommendations in a clear, detailed report.

High quality data will help you make better decisions about your marketing, content and programming.

Implementation

We’ll sort out your Google Analytics 4, Google Tag Manager and cookie consent.

That means creating your GA4 property, setting up the event tracking you need and checking that the data is accurate. If you’d rather do most of the work in-house, we can give you expert advice, resources and templates instead.

You’ll be fully compliant with the latest data and privacy regulations, and we’ll make sure your team knows how everything fits together.

Reporting

Data is only useful if you can make sense of it. A good dashboard can make all the difference, presenting the most relevant data at the right time for key stakeholders.

Every organisation has unique reporting requirements, so let us know what you need.

Training

If GA4 is already in place but your team wants to understand the interface and reports better, we can design bespoke training around your setup.

Find out more about bespoke training.

The One Further team are the true marker of professionalism and expertise. Their understanding of metrics and how to usefully apply the information to engage more audiences is second to none.

Jennifer TalbottDeputy Director for Operations and Innovation, Spencer Museum of Art

Articles about analytics

  1. How arts marketers can fix conversion problems
  2. 5 things arts organisations should remember when building a new website
  3. Tessitura and Google Analytics 4: the complete guide
  4. What we discovered about museum online collections

Let’s talk

If you’re not confident in your data, or you’re not getting the answers you need from it, we’d like to hear about it.

Get in touch