Analytics and GA4
GA4 and Google Tag Manager set up properly, with reports people actually use.
GA4 and Google Tag Manager set up properly, with reports people actually use.
Data is the backbone of your digital activity, so make sure you’re doing it right. Every situation is different and we’ll adapt to what you need.
We’re able to provide a total solution, from planning and implementation to reporting and analysis. If you’re not sure what you need, let’s have a chat first.
We’ve worked with GA4 since it was introduced in 2020. Long-standing clients include the British Museum, Royal Museums Greenwich, Tate and the Victoria & Albert Museum. In the performing arts we’ve helped BH Live, Bush Theatre, La Boite Theatre, MAST Southampton, Royal College of Music and Royal Court Theatre, among others. We’ve worked with ticketing systems like Spektrix, Tessitura and Ticketsolve.
If you’re not confident in your current analytics setup or think it needs improving, we’ll take a closer look and make recommendations in a clear, detailed report.
High quality data will help you make better decisions about your marketing, content and programming.
We’ll sort out your Google Analytics 4, Google Tag Manager and cookie consent.
That means creating your GA4 property, setting up the event tracking you need and checking that the data is accurate. If you’d rather do most of the work in-house, we can give you expert advice, resources and templates instead.
You’ll be fully compliant with the latest data and privacy regulations, and we’ll make sure your team knows how everything fits together.
Data is only useful if you can make sense of it. A good dashboard can make all the difference, presenting the most relevant data at the right time for key stakeholders.
Every organisation has unique reporting requirements, so let us know what you need.
If GA4 is already in place but your team wants to understand the interface and reports better, we can design bespoke training around your setup.

The One Further team are the true marker of professionalism and expertise. Their understanding of metrics and how to usefully apply the information to engage more audiences is second to none.
If you’re not confident in your data, or you’re not getting the answers you need from it, we’d like to hear about it.