Blog
Google Consent Mode V2 and what it means for arts organisations
If you want to use retargeting via Google Ads from March 2024 then you’ll need to be using a cookie consent banner that’s compatible with Google’s Consent Mode V2.
What we discovered about museum online collections
We started the Discovering Online Collections project to identify how audiences find and interact with digital objects from museums and galleries. The report, launched in November 23, analysed data from 50 organisations across five countries. There’s lots more to come in 2024, but here are the six initial key takeaways.
Reflections from the 2023 MCG Conference
Some of the One Further team went along to the 2023 Museum Computer Group Conference. Here are some of their thoughts.
Google Ad Grants for indie cinemas: $10,000 to spend on search ads every month
A Google Ad Grant gives cinemas $10,000 each month to spend on search ads. Find out how to make the most of your grant.
How cookie consent managers can mess up your GA4 data
Cookie consent managers can cause unexpected problems. Find out what can go wrong, how to spot it, and how to fix it.
Invitation to participate: Benchmarking online collections
We're running a benchmarking project to answer some broad questions about how the online collections of museums and galleries are accessed and engaged with - and we’d like your help.