AMA Conference 2019 and Beyond Digital

 

Hello! This year I did a few talks for the Arts Marketing Association. Notes and slides for all of those are below.

If you came along to any of my sessions aIf there’s anything you’d like to discuss in a bit more detail then you’d be very welcome to get in touch. There’s also an email signup link right down the bottom if you’d like to stay in touch that way.

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Beyond Digital took place at the British Library in December 2019. If you came to either/both of my sessions then thanks very much! I spoke about:

  1. Website Accessibility

  2. Listening to what your online audiences are saying

Notes and slides are below.

Accessibility Guidelines - what you need to know

With more and more emphasis being put on making sure our buildings and offerings can be experienced by the widest group of people, it’s important that our digital content is also up to scratch.

This session went through the four principles of digital accessibility and covered the tools and checks you can use to meet the relevant guidelines.

Session info: Accessibility Guidelines - what you need to know

Slides

Data - how to listen

Your online audiences are always dropping hints as to what they do and don’t like, you just have to listen. These hints will tell you how to optimise your marketing campaigns, how to improve your website, and generally how to make things better for your audiences.

This session looked at how to pick up on these hints and how to take action on them, using examples from Google Analytics, social media platforms and more.

Session info: Data - how to listen

Slides

 
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At the AMA Conference 2019 I spoke about:

  1. Connecting Audience Data

  2. Search Engine Optimisation for Cultural Organisations

  3. Rethinking Your Social Media

You’ll find slides and links to everything I mentioned below.

Connecting Audience Data

Bringing your audience data together and creating the fabled ‘single customer view’ might feel like an impossible task. CRM, web analytics, social media and maybe even spreadsheets hold valuable information. So what’s the best way to bring this all together and get your data working for you?

Connecting Audience Data session info.

Slides

Search Engine Optimisation for Cultural Organisations

Search engines (and Google in particular) send huge amounts of traffic to the websites of arts and cultural organisations. This session looked at how to get the search engines working in your favour.

From the technical basics, to local SEO, where to focus your efforts and - just as importantly - where not to waste your time.

Search Engine Optimisation session info.

Slides

Rethinking Your Social Media

It’s easy for social media to become something you just churn out, unable to put too much time and thought into what you’re posting and why. Feeling like you’re stuck in a rut?

Using data from across the sector, this session explored how to make the best use of the platforms you’re using, the content you’re sharing, and the conversations you’re having.

Rethinking Your Social Media session info.

Slides