Hello.

This is a page about Chris’s talk at the AMA’s Digital Marketing Day 2024.

If you came along, then thank you! I hope you enjoyed the sweets and maybe you even won a prize.

If you couldn’t make it then no worries. There’s a good chance we’ll run it as a webinar at some point. To hear about that, One Further is on LinkedIn and we have a monthly newsletter.

You can also connect with Chris on LinkedIn and he has a popular newsletter called Cultural Digital that you might like.

What’s your social media personality?

In the session, we handed out cards where you could describe your org’s typical social media personality.

We’re just crunching the data from those (and some online submissions) to see if we can learn anything from them. Keep an eye on our socials (mostly LinkedIn) and newsletter for that.

What the talk was about

The robots can’t (yet) mimic true human connection. In this session, we’ll show how to put the human touch into the interactions you have with your online audiences. We’ll cover tone of voice, ‘delightful’ interactions, the role of video, and getting out from ‘behind the brand’.

Most photographed slides

Because speakers always notice when people start snapping away.