Digital analytics and user research.



Digital analytics and user research.

We help our clients to make better use of digital analytics.

Their visitors and customers love them more

We uncover the knots and frustrations in the online visitor experience, spotting the things that prevent your users from doing what they want to do.

Our main tools are Google Analytics, surveys, and a whole host of user research tools and techniques. Whatever it takes to get the insight we need to deliver a better experience.

Their businesses and organisations thrive

We get the right insights to the right people, in the right format. Need a daily report to check campaign performance? Fine. An organisational dashboard to check on your KPIs? We can do that.

With the right information to hand, our clients are better equipped to make smarter decisions about where they put their time and money.

We've probably helped others like you.

We work with museums, theatres, publishers, ecommerce businesses, and startups.

  • Tate
  • Victoria & Albert Museum
  • Royal Academy of Arts
  • Royal Institution of Great Britain
  • Art UK
  • Southbank Centre
  • Shakespeare's Globe
  • Royal Opera House
  • Rambert
  • English National Opera
  • Royal Court Theatre
  • Birmingham Hippodrome
  • Belgrade Theatre
  • Marlowe Theatre

If you work at an agency and want a hand with a project, then you should get in touch too. 

A small, expert team.

Google Analytics specialists

We know Google Analytics and Google Tag Manager backwards. Everyone here has their Google Analytics Individual Qualification, and we've carried out advanced customisations to really get the most out of the tools.

Not totally confident with your setup? We can do you a thorough Google Analytics Audit that'll spot anything that's broken, recommend fixes, and point you towards a setup that will help you get the reporting you need.

If you're looking for Google Analytics Training, from a basic overview to something more in-depth, for your marketing team, digital team, or another department, then we can tailor some sessions for you.

Cultural sector specialists

You'll see from our client list that we've worked with an outstanding group of museums and arts organisations. We know the challenges and nuances that are relevant to the sector, and we know our way around the likes of Tessitura, Spektrix, Enta, and TopTix.